Welcome to Søstrene Grene's Press Site
24/10/2025
Two trendy themes for New Year’s Eve 2025: Golden and colourful or chrome and glitter?
Celebrate the final evening of the year in style with Søstrene Grene’s New Year range, designed to bring sparkle, colour, and atmosphere to the table – without breaking the bank. With the new arrivals, the two sisters invite you to combine colours and expressions, or to set the New Year’s table in two distinctive and memorable styles.
10/10/2025
Lovely Christmas gift ideas at affordable prices – for the whole family
This year at Søstrene Grene, you will find the loveliest Christmas gift ideas, making it easy to delight both young and old – without breaking the bank. Among the new arrivals are the sisters’ popular fans, lamps, as well as hair accessories and wooden toys for the little ones. The gift selection will launch in stores and online on Thursday 13 November.
10/10/2025
Get ready for cosiest time of year: Everything you need for a magical Christmas table
Welcome Christmas to the table in a wonderful way where nostalgic charm meets contemporary trends. On Thursday 6 November, Søstrene Grene will launch this year’s Christmas table selection in stores and online. Among the many affordable new arrivals, you will find everything you need to set the table for the season’s cosy moments shared with loved ones.
09/10/2025
New furniture collection: 5 timeless classics for the home
Discover Søstrene Grene’s new online furniture collection, where Scandinavian design tradition meets today’s pursuit of functional and beautiful home solutions – naturally at prices that make beautiful design accessible to everyone. The series comprises 5 carefully selected pieces of furniture, most crafted from FSC®-certified oak or oak veneer, each designed to bring hygge, simplicity, and flexibility into the home.
09/09/2025
Classic Christmas meets new Christmas trends: Discover this year's Christmas collection from Søstrene Grene
On Monday 13 October, Søstrene Grene’s grand Christmas collection will launch in stores and online. Get a sneak peek at this year's Christmas novelties and learn more about some of this year's Christmas trends that live beautifully alongside classic Christmas dressed in red, green, and white tones.
03/09/2025
Get a sneak peek: Søstrene Grene’s grand Christmas collection 2025
Welcome the most wonderful time of the year into your home with this year’s Christmas collection, featuring a world of brand-new and affordable decorations for every branch and cosy nook. The Christmas collection arrives in Søstrene Grene’s stores and online from Monday 13 October.
03/09/2025
Danish lifestyle brand Søstrene Grene expands in Finland with highly anticipicated webshop
After years of frequent requests from customers, Søstrene Grene now launches its popular webshop in Finland.
21/08/2025
New Furniture Collection: Discover the popular chair in a new variant, pedestal with mirror effect and colourful storage solutions in brand-new designs
Discover Søstrene Grene's furniture collection, which combines timeless elegance with modern design and is exclusively available online and in selected stores. Be inspired by the many opportunities to refresh your home with the new range of furniture, combining soft textiles, organic shapes and beautiful materials – all at affordable prices.
09/07/2025
Invite this autumn's biggest interior trends into your home: Brand-new design collection from Søstrene Grene
On 31 July, Søstrene Grene will launch this year’s grand autumn collection, A Story of Design. Created by the sisters’ design team, the collection features classic and stylish new pieces in timeless tones, geometric shapes and deep, warm colours – all without spending a fortune.
09/07/2025
A Story of Design: Søstrene Grene's Autumn Collection 2025
Discover the 2025 autumn collection, A Story of Design, launching on Thursday 31 July 2025. Created by the sisters’ design team, the collection offers classic and stylish new pieces in timeless tones, geometric shapes and deep, warm colours – all without spending a fortune.
15/06/2025
Søstrene Grene heading towards yet another record result and now sets sights on Italy and Poland
Søstrene Grene is now unveiling plans for market expansion in Europe. With the goal to reach 500 stores by 2027, the retail chain will now expand its store network to Italy and Poland. At the same time, Group CEO Mikkel Grene reveals that the chain is on course for another record financial year in the group, and is also looking towards new business areas.